Let's face it, we all know how hard it is to do the SEO of an e-commerce business/website. The webmasters must keep themselves in the trend and should know the SEO at the advanced level. Sure, we have email marketing, social media promotion, and other different pathways to gain prospects and potential customers, but SEO gives us the maximum gains- in terms of clicks! And yes, your pesky competitors have an eagle eye on you, and they are equally struggling to snag maximum customers to them.
But did you know many SEO experts make these terrible mistakes? Even the SEO stars?
Yes, even them! And you don't want to make those blunders in your e-commerce site, do you? Don't worry, we have got the solutions covered, and here we share them with you!
5 eCommerce SEO mistakes to avoid
Kinex Media
Web Design Toronto Company
1. You forgot your audience
Your audience is your income-payers; you can't forget them. Right, you have spent a lot of time searching keywords, but you actually ignore the right keyword that your potential audience is looking for. So, how would you know what your audience is searching for? Okay, here's the key- the keywords are unique questions/sentences that your customers are typing in the search bar, and they are often the long-tail keywords. Target these long-tail keywords as they are easy to rank and drive traffic to your site.
2. You haven't used any product description
This mistake is often made by fashion brands. When you don't put any product description, your website will face challenges to rank on Google's first page. Lack of description of any product ends the chances of being found on the internet by your potential audience. Your website won't even rank in the low-frequency queries if you don't put some catchy product description for your website's products.
3. Spamming the content
Many webmasters often stuff their contents and descriptions with keywords, and when the Google algorithm finds this, it drops down the website. You can use keywords according to your content length and use them with a particular keyword density. You should never stuff your Meta description, tags, and titles with keywords, as it makes your website drop and gives a bad user experience, which is not so suitable for the search engines.
4. Your website doesn't have reviews
Many SEO masters make this mistake. Well, agreed; if you don't have any reviews, your website is challenging to rank. However, what if, it's your new website or a recently launched one? You can still have some good reviews, as it is one of the powerful ways to drive traffic to your site. Even you are a customer, and before you purchase any product, you look for its reviews, and that's how your customers would do too. Google actually likes these review pages, as it serves refreshing content. You can add long-tail keywords to your content, as it helps with easy ranking.
5. Non-optimized URLs
It is crucial to optimize your content; if you don't do that, you will not get traffic. When you have keywords put in your content URL, it helps the search engine to understand everything about the page or the content that it needs to redirect to. This also means that every time the user will look for something relevant, the search engine will list your content on the first page of its search. You have to optimize your URLs and let the search engines know about your
website.
Conclusion
Well, SEO might seem a little difficult for the newbies, but it isn't! When you have got these SEO mistakes covered and under your wings, you need not worry about your site's traffic. Of course, conversion and sales depend on how well your product is and obviously the price, but otherwise, try to avoid these mistakes and let the traffic flow to your business.
